| Manufacturer | Hero Honda |
|---|---|
| Engine | Air cooled, 4 - stroke single cylinder OHC, Self Start |
| Power | 5.15 KW @ 7000 RPM |
| Torque | 8.10 Nm @ 5000 RPM |
| Suspension | Front - Bottom Link with spring-loaded hydraulic dampersRear - Unit Swing with spring-loaded hydraulic dampers |
| Brakes | Drum; Internal expanding shoe type ( 130 mm ) (Combined Braking System) |
| Tires | 3.50 x 10 – 4 PR / 51 J (tube LESS) |
| Weight | 101 kg (dry) |
| Fuel capacity | 5 litres |
| Footnotes / references [1] | |
The Pleasure is an automatic scooter manufactured in India by Hero Honda since 2006.
Hero MotoCorp is India’s leading two wheeler company with over 75 million two wheelers sold till date. Find out more about what makes Hero MotorCorp the #1 motorcycle company in India.
Hero Pleasure User Manual
History[edit]
It was the first scooter manufactured by Hero Honda, traditionally a motorcycle company, and was received very positively. As of 2013, it sells in the range of 40000 units per month, and is second only to the Honda Activa in a rapidly growing scooter segment.[citation needed]
The Pleasure was unique at a marketing level more than at a product level. It was positioned sharply as a women's scooter with the brand tagline 'Why should boys have all the fun?' conceived by team FCB-Ulka.[2] It thus polarized the entire scooter market, with offerings being positioned either specifically male or female. The Pleasure thus carved a niche for itself, and quickly went on to capture almost 17% of the market in a short space of time.
Features[edit]
The Pleasure features a 102cc engine with variomatic drive transmission system and an engine swing arm suspension system.2013 saw a number of improvements in the Pleasure, and included a Pleasure Limited edition and the All New Pleasure.[3]
Hero Pleasure User Manual Pdf
References[edit]
- ^http://www.heromotocorp.com/en-in/the-bike/pleasure-53.html
- ^'Effies 2007: Hero Honda Pleasure has all the fun'. Afaqs.com. 2007-10-11. Retrieved 2017-12-15.
- ^'New Hero Pleasure 2013 Specifications and other details'. Motoroids.com. 2013-10-11. Retrieved 2013-12-04.
External links[edit]
| Wikimedia Commons has media related to Hero Honda Pleasure. |
- Hero Motor Corp Pleasure at Zigwheels.com